Realigned business strategy to focus on learning services, learning content and learning technology solutions.
History
2022
2021
Ceased offering K-9 Academic AST Services in mainland China by the end of 2021.
2018
Initiated overseas business outside the mainland China.
Launched learning technology solutions offerings.
2017
Launched enrichment learning services.
Set up AI lab and built full-stack learning technology platform.
2016
TAL was listed among the Top 100 Chinese Brands by BRANDZ, and recognized as an education brand with the fastest brand value growth rate.
TAL increased shares of liuxue.com, which became a member institution of TAL.
TAL cooperated with Didi Taxi to promote the education sharing plan.2015
Developed dual-teacher model.
2014
Launched learning content solutions offerings.
2013
Changed our umbrella brand from “Xueersi” to “Haoweilai.”
2012
Large-scale educational support activities were held in Qinghai, Sichuan, Guizhou, and Xinjiang. A social responsibility department was established to be responsible for public welfare activities.
A brand new education concept was released: interest arising, habit cultivation, and personality building.
2011
Small-class courses were renamed as Speiyou.
Branches were established in Chengdu, Hangzhou, Nanjing, and Xi'an.
ICS2.0 was launched.
Mobby, a preschool education program of Xueersi, was launched.
2010
Listed our ADSs on the NYSE under the symbol “XRS.”
2009
Construction of two hope primary schools was started in Sichuan.
A branch was established in Guangzhou.
2003
aoshu.com was launched.
Commenced operations by offering tutoring classes in mathematics.